ebooks | customer stories | small business series | Slack Spotlight Awards | Slack ai | sponsored content
With its evolving collaboration platform — now deeply integrated within the broader Salesforce ecosystem — Slack continuously reshapes how organizations communicate, automate workflows, and connect people with data across the enterprise.
Its voice remains distinctly human: approachable, clear, and concise, while also reflecting the strategic role Slack plays in powering productivity, cross-company collaboration, and AI-driven work at organizations ranging from fast-growing startups to global enterprises.
“Jess is a whip-smart writer, editor, and strategist. We’ve worked on several projects together during my time at Slack, and I’m always impressed by her ability to quickly distill complex technical product information into clear, concise, and human copy — all while staying true to Slack’s unique brand voice. She is also incredibly collaborative, responsive, and kind. I highly recommend her for any content project!”
“Jess has an eye for making stories flow and turning the mundane into something magical. I truly trust her with all my work and actively ask to partner with her when I can. Jess is always cool as a cucumber, and when things get hairy or I get stressed, she stays calm, cheerful and collected. We recently had an incident that you could call a fire drill, and Jess saved the day after hours without a single complaint or stress.”
ebooks
Working collaboratively with Slack’s cross-functional marketing, product, and research teams, I developed feature-focused, feedback-driven ebooks that combine storytelling with practical insights on topics that include Slackbot, growing small businesses AI agents, replacing ineffective meetings, white-glove customer support, driving loyalty with Slack Connect, financial services, and modern incident response.
These long-form assets synthesize user research, customer stories, product expertise, and market trends to help organizations understand how modern collaboration platforms can drive measurable operational impact.
Please click on the cover to see the full ebook.
customer stories
Slack’s customer stories take potential customers and enterprise partners on a journey that walks the line between informative, engaging, and persuasive.
I am currently working as a senior editor, content strategist and writer to craft these stories with Slack’s EMEA and North American customer marketing managers and designers. I also stage many of them in Wordpress.
I’ve written over 60 customer stories with Slack, for a hundreds of thousands of page views. Topics range from collaboration and teamwork to workflow innovation, AI automation, and the Covid-19 response. You can tap on any logo to read most of them below (some are not yet published).
Additional stories coming soon.
Small business series
Working with the Customer Communications Manager, I helped craft a three-article series featuring ways for small businesses to optimize their time with Slack.
Slack spotlight Awards
Working with the Customer Communications Manager, various cross-functional partners, and high-touch clients, I wrote about the recipients of Slack’s 3rd Annual Spotlight Awards. These short vignettes illustrated how these companies leveraged automation, excelled in sales, unlocked productivity, and more.
Tap the logos below to read each story.
SLACK AI
I worked closely with product marketing to craft just the right message for announcing Slack’s new Slack AI features, incorporating executive feedback to ensure the tone was just right.
Tap the image above to read the full story.
sponsored content
Working with the Slack team, I wrote sponsored content for various sites including Inc., Retail Dive, and Quartz. These pieces were designed to expand brand visibility and reach audiences beyond Slack’s platform. These not only position Slack as a thought leader, but work to drive traffic and attract potential users by showcasing its value in diverse workflows.
