With its innovative, ever-evolving communication platform, Slack has revolutionized how the world connects, transforming culture and collaboration at startups and Fortune 50 companies alike. Its voice is friendly, human, clear, and concise.
Jump to Slack Spotlight Awards, ebooks, small business series, and customer stories.
SLACK AI
I worked closely with product marketing to craft just the right message for announcing Slack’s new Slack AI features, incorporating executive feedback to ensure the tone was just right.
Slack spotlight Awards
Working with the Customer Communications Manager, various cross-functional partners, and high-touch clients, I wrote about the recipients of Slack’s 3rd Annual Spotlight Awards. These short vignettes illustrated how these companies leveraged automation, excelled in sales, unlocked productivity, and more.
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Ebooks
Everyone wishes they had less meetings. That’s why we showed exactly how to replace those meetings in 10 ways to replace ineffective meetings with Slack.
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Customer service is paramount to any successful business, so I worked with Slack stakeholders to write how to Transform your customer service with real-time, white-glove support.
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I wrote the Modern incident response ebook for Slack, collaborating with content marketing and design to bring together an engaging narrative that pulls from customer stories to inform the reader that there’s really only one option when it comes to an effective incident response.
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I also wrote the Slack Connect ebook for Slack: Drive growth and customer loyalty with Slack Connect. This narratives illustrates the value and versatility of the Slack Connect product directly to high-level decision makers at all kinds of business around the world.
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Small business series
Working with the Customer Communications Manager, I helped craft a three-article series featuring ways for small businesses to optimize their time with Slack.
customer stories
Slack’s customer stories take potential customers and enterprise partners on a journey that walks the line between informative, engaging, and persuasive.
I am currently working as a senior editor, content strategist and writer to craft these stories with Slack’s EMEA and North American customer marketing managers and designers. I also stage many of them in Wordpress.
I’ve written 26 customer stories with Slack, for a total of almost 75,000 page views. Topics range from collaboration and teamwork to workflow innovation, AI automation, and the Covid-19 response. You can read most of them below (some are not yet published).
Additional stories coming soon.