Webflow empowers more than 200,000 of the world’s leading organizations to build, ship, and manage beautiful sites—without hiring a single developer. Each company’s journey with the platform is as unique as the team that uses it, requiring an informed, professional voice that is on the cutting edge of visual development.

“Having Jess on board as my partner in crime has enabled us to *increase customer story production by 3x in one year!*

Jess is an exceptional writer who brings an unparalleled level of commitment to her work. She not only meets deadlines consistently but also exceeds expectations with the quality of her work. The thing I enjoy most is Jess’s collaborative working style – she actively listens, does her own research, welcomes feedback, and contributes innovative ideas that elevate the final output. Anyone would be lucky to experience Jess’ magic!”

— Veronica Hsiao, Senior Customer Marketing Manager

Ebooks

Webflow × HubSpot | Answer Engine Optimization (AEO) Ebook

I partnered with Webflow and HubSpot to develop a co-branded thought leadership ebook exploring how AI is reshaping B2B discovery, and how marketing teams can connect Answer Engine Optimization (AEO) to measurable revenue outcomes.

The project brought together original customer interviews, webinar insights, proprietary research, and product expertise from both companies. My role included shaping the narrative architecture, conducting and synthesizing executive and practitioner interviews, translating complex technical concepts into accessible frameworks, and creating a cohesive story that connected AI visibility to pipeline generation.

Rather than producing another SEO guide, the ebook reframed AEO as a cross-functional marketing discipline spanning content strategy, technical optimization, authority building, and measurement. Throughout the project, I worked closely with stakeholders across Webflow and HubSpot to balance thought leadership with practical guidance, weaving product capabilities into the narrative only where they reinforced the recommendations.

The finished ebook serves as the cornerstone asset for a joint demand generation campaign targeting mid-market and enterprise marketing leaders, supported by a webinar, integrated campaign, and sales enablement materials.

customer stories

Collaborating with Webflow’s Senior Content Marketing Marketing, I craft customer stories that illustrate the power of Webflow for companies of all industries. We’ve started by focusing on longer-form stories and have branched out to include shorter-form content.