Working with the GitLab team means writing for a global community of engineers, security leaders, and business decision-makers building the future of software, together. The voice is direct, pragmatic, and deeply human: technically credible without being exclusionary, confident without bravado, and always focused on enabling better decisions at scale.
Ebooks | Ads | Customer stories
At GitLab, I develop high-impact content that strengthens the brand story and supports meaningful business outcomes. My work spans customer success stories, executive-level ebooks, ABM campaigns, and brand advertising—translating complex DevSecOps concepts into clear, persuasive narratives for both technical and business decision-makers.
I collaborate closely with the Director of Global Content and cross-functional teams to ensure a consistent, credible voice across all channels. Together, we align storytelling with GitLab’s broader growth strategy, creating content that builds trust, sparks interest, and helps leaders make smarter, faster decisions.
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Ads: Full-Funnel, Vertical-Specific ABM Creative
I supported the development of a cohesive, full-funnel ad system for account-based marketing across Financial Services, Public Sector, and Telecommunications. The work delivered tailored creative assets for every stage of the buyer journey, from awareness through purchase, ensuring messaging evolved as accounts moved deeper into the funnel rather than stalling at initial awareness.
Grounded in the insight that buyers require different messages, visuals, and levels of specificity at each stage, the campaign created a more connected and relevant experience. Stage-based creative helped build trust over time and provided the right information at the right moment to support informed decision-making.
Customer stories
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